ZAK
Developed Brand Identity, Strategy, and Social Media for Indian real estate company Zak—positioning them as a modern, design-led brand that delivers luxury living at accessible prices.
Client
Zak Spaces
Industry
Real Estate
Service
Brand Identity
Brand Strategy
Business Collaterals
Social Media Management
Overview
Zak – Building Dreams, Minus the Premium Pretence When Zak set out to redefine luxury real estate in India, the brief was clear: craft a brand that felt high-end, but stayed grounded. We developed a complete brand identity and strategy that positioned Zak as the new face of aspirational living—where elegance meets accessibility.
The identity system was built on clean geometry, refined typography, and a soft-but-confident palette—striking a balance between premium appeal and human warmth. Think modern, minimalist, but never sterile. It’s luxury without the layers of pretension.
On social media, we brought the brand to life through content that spoke directly to the modern homebuyer—smart, savvy, and done with overpriced jargon. From crisp walkthroughs to insight-led storytelling, our strategy focused on transparency, value, and lifestyle-first narratives.
With Zak, we weren’t just branding another real estate company. We were helping people see that luxury living doesn’t have to cost a lifetime—and we made sure the brand looked just as smart as the promise it delivers.
