MAZALA PIZZA
Crafted a bold and cheeky Brand Identity and Packaging Design for Mazala Pizza—bringing Indo-American flavour and street-style energy to this Chicago-based pizzeria.
Client
Mazala Pizza
Industry
Fast Food
Service
Brand Identity
Packaging Design
Space Design
Overview
Mazala Pizza – Chicago Meets India What do you get when you throw classic za, desi masala, and a whole lot of personality into the oven? Mazala Pizza. A fiery little pizza joint in Chicago that needed a brand identity as spicy as its toppings—and that’s exactly what we served up.
We developed a bold and playful brand identity that blended street-style attitude with global flavour. The logo? Loud. The colour palette? Loud-er. From visual puns to graphic bites, every element was designed to feel punchy, energetic, and just a little extra (in the best way).
Packaging took cues from the brand’s personality—functional enough for grease and cheese, but quirky enough to get shared on stories before the first bite. Think cheeky taglines, tongue-in-cheek illustrations, and design that makes even the takeaway box part of the experience.
Mazala wasn’t here to serve just another slice. It’s pizza with a POV—and we made sure the brand looked as bold as it tasted.
