Overview
Shimla Shawls – Woven With Legacy A brand steeped in tradition needed more than a logo—it needed a story stitched into every thread. Shimla Shawls, known for its exquisitely handcrafted textiles, approached us to create a brand identity that honoured its cultural roots while appealing to a modern audience.
We developed a visual identity inspired by traditional Himalayan motifs, heritage patterns, and the slow craft of hand-weaving. The result was a mark that felt timeless—delicate in detail, yet strong in recall. It carried the weight of history without feeling dated.
The packaging was designed to feel like an heirloom—elegant, restrained, and tactile. Think rich textures, soft neutrals, and thoughtful typography that let the shawl be the hero. Every unboxing was meant to echo the quiet luxury of a handcrafted piece passed down through generations.
With Shimla Shawls, we weren’t just designing for a product—we were preserving a legacy, one beautifully wrapped shawl at a time.