PEKAN
Built a bold, street-style Brand Identity for fashion label Pekan—channeling youth culture, rebellion, and graphic energy into a flexible visual language.
Client
Pekan
Industry
Fashion
Service
Brand Identity
Overview
Pekan – Not Here to Blend In Pekan is the kind of label that doesn’t just sell clothes—it sells attitude. Built on a foundation of bold silhouettes and street energy, the brand needed an identity that could speak to a new-gen audience fluent in rebellion, style, and self-expression.
We crafted a brand identity that’s sharp, gritty, and proudly offbeat. The typography was custom-built to feel industrial and raw, while graphic elements took cues from underground music, skate culture, and bootleg nostalgia. It wasn’t about looking polished—it was about feeling real.
From logo to layout, the system was designed to flex across platforms—whether it was splashed across oversized tees, digital lookbooks, or gritty urban posters. The identity lives loud, moves fast, and refuses to stay quiet.
With Pekan, we didn’t build a brand to fit into fashion. We built one to mess with it—in style.
