Overview
KIKI – A Concept Brand That Came to Crash the Party KIKI was born out of a single idea: what if your drink had as much personality as your night out? As a concept brand, we envisioned KIKI as the chaotic good of the beverage aisle—a fictional label with very real flavour.
Packaging was treated like art-meets-attitude—layered, loud, and unapologetically fun. Every variant told a different story, blending graphic intensity with a cheeky undertone that made you want to collect the full set.
For the social media launch, we imagined a world where KIKI throws the party, breaks the rules, and still makes it look good. The content was built around bite-sized chaos—crafted for attention spans short on patience but high on aesthetic.
KIKI may be fictional, but the vision? Very real. Disruption never looked this drinkable.