IVORY ARCHES
Crafted the Brand Identity and Social Media Strategy for Ivory Arches, a Zak Living residential project on Dwarka Expressway—focused on delivering calm, contemporary living for the modern Indian homeowner.
Client
Ivory Arches
Industry
Real Estate
Service
Brand Identity
Social Media
Digital Collaterals
Overview
Ivory Arches – Designed for Breathing Room Nestled along the fast-growing Dwarka Expressway, Ivory Arches isn’t just another residential township—it’s Zak Living’s ode to modern living that prioritises space, serenity, and seamless design. Our task was to shape a brand identity and digital voice that felt as expansive and grounded as the homes themselves.
We created a visual identity rooted in clean geometry and soft minimalism—mirroring the brand’s architecture-forward philosophy and contemporary aesthetic. The palette was neutral and breathable, the typography understated yet confident, evoking a sense of calm sophistication.
For social media, we developed a strategy that went beyond property listings. It was about storytelling—showcasing the lifestyle, the thoughtful master planning, and the idea of “home” as a daily retreat. We used elegant layouts, community-centric messaging, and insight-led content to connect with modern homebuyers looking for more than just square footage.
Ivory Arches is more than a place to live. It's a place to pause, grow, and belong—and we made sure the brand felt just like that.
