GRETI BY SWATI NARULA
Designed a couture-inspired Brand Identity and Packaging system for womenswear label Greti—merging traditional elegance with modern femininity.
Client
Swati Narula
Industry
Fashion
Service
Brand Identity
Packaging Design
Overview
Greti by Swati Narula – Tradition, Tailored Anew Greti isn’t just a label—it’s an ode to the modern Indian woman who moves between tradition and trend with effortless grace. We were brought in to create a brand identity and packaging system that felt couture, without losing touch with its roots.
The identity was crafted to evoke quiet elegance—clean, serif-led typography paired with delicate detailing, inspired by the fine craftsmanship behind every garment. The logomark balanced restraint with richness, offering a timeless stamp that could sit beautifully across invites, tags, and storefronts.
Packaging took cues from the world of luxury gifting—muted tones, layered textures, and subtle accents that created a sense of ceremony. Every box, bag, and card was designed to feel like an extension of the garment itself: intentional, feminine, and unforgettable.
With Greti, our goal was to build more than a visual language. We built a mood—refined, rooted, and ready for the runway (or the reception).
