COASTAL CUISINE
Designed Brand Identity, Packaging, and a playful Social Media Launch for Goan-inspired restaurant Coastal Cuisine—channeling susegad vibes into every visual.
Client
COASTAL CUISINE
Industry
F&B
Service
BRAND IDENTITY
PACKAGING DESIGN
SOCIAL MEDIA LAUNCH CAMPAIGN
Overview
Coastal Cuisine – From Goa, With Spice When Coastal Cuisine set out to bring a slice of Goa to the city, we made sure the brand didn’t just serve flavour—but served looks too.
We crafted a breezy, sun-drenched brand identity that instantly transports you to a shack by the sea—salty hair, spice-laced air, and all. The logo and visual language were inspired by coastal textures, retro postcards, and a good dose of susegad charm, balanced with a modern twist.
For the packaging, we designed a system that looked as appetising as the food—bright, layered, and rooted in Goan culture, but with just the right amount of restraint. Think old-school nostalgia with a contemporary plating.
To launch the brand online, we cooked up a social media strategy that felt as fresh as their fish thali. From naming conventions to caption tone, every detail was designed to make followers hungry—for both the food and the vibe. With Coastal Cuisine, the brief was simple: capture Goa in a brand. So we did—with a little lemon on top.
